Hippie Brew is the first functional coffee concentrate. It's a liquid coffee concentrate in a PourWell tube that delivers 25 servings of smooth, functional coffee with mushrooms and prebiotic fiber. Just pour, mix hot or cold, and enjoy your morning ritual.

Each serving contains 500mg of real mushroom fruiting bodies — Lion's Mane for focus, Cordyceps for natural energy, and Turkey Tail for immune support. No mycelium fillers, just the good stuff.

Pour one serving from the PourWell tube into your favorite mug. Add 8–10 oz of hot water, milk, or your preferred non-dairy alternative. You can also pour over ice for a cold brew. It's your ritual — make it yours.

Golden Roast has warm notes of turmeric and cardamom for a bright, spiced morning cup. Mocha Reserve blends rich cocoa with fig and cherry bark for a deeper, more indulgent experience. Neither tastes like mushrooms.

Each serving has 125mg of naturally derived caffeine — about the same as a standard cup of coffee — balanced with functional mushrooms and prebiotic fiber for steady, crash-free energy.

The PourWell is our 1.5L squeeze tube designed for precise, mess-free pouring. It holds 25 servings, stays fresh without refrigeration until opened, and takes up less space than a bag of coffee beans.

Hippie Brew is launching in 216 Target stores nationwide and on Target.com. You can also order directly from us right here at drinkhippie.com with free shipping on all orders.

Each PourWell tube is $39.99 for 25 servings — that's just $1.60 per serving. Less than your daily coffee shop run, with functional benefits built in.

Hippie Energy is a functional sparkling juice energy drink made with real fruit juice, moderate natural caffeine, mushrooms, electrolytes, vitamins, and prebiotic fiber. It’s built to feel like a modern wellness ritual, not a jittery caffeine bomb.

Expect a clean, steady lift with clearer focus, smoother stamina, and no crash. It’s energizing but never overwhelming.

Each 12 oz can has 75 mg of naturally derived caffeine, about the same as a small coffee, balanced with L-theanine for calm, focused energy.

Every can includes Lion’s Mane, Cordyceps, Turkey Tail, L-theanine, chicory-root prebiotic fiber, Vitamin C, magnesium, potassium, and 15% real fruit juice.

We use real mushroom fruiting bodies (not mycelium) for their widely recognized support in focus, stamina, gut health, and immunity.

No. You’ll taste bright, juice-forward flavors, not earthy or bitter notes. The mushrooms are functional, not flavorful.

Most people experience the opposite. The caffeine is intentionally moderate, and L-Theanine helps keep the boost smooth, balanced, and crash-free.

Yes. It is designed to be a “most days” kind of energy. Clean ingredients, no preservatives, no artificial sweeteners, no added sugar, and only 35 calories or less per can.

Yes. Each can includes meaningful doses of magnesium and potassium, supporting hydration, muscle function, and overall system balance while you get your energy.

People love it because it does more than one job: energy, focus, gut support, immune support, hydration, and real-ingredient transparency, all in a cute can that fits their wellness routine.